Course curriculum
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1
FREE Trial Content
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2
Welcome to the course!
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3
Induction
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4
Support: Clinics & Calls
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5
Skills Audit
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6
Digital Marketing Essentials
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7
Mastering Digital Channels & Driving Digital Experience #1
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8
Digital Strategy & Planning #2
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9
Additional Resources
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10
Assignments
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11
Once YOU Graduate - What's Next?
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CIM Diploma - Overview & FAQ's FREE PREVIEW How to Become a Digital Influencer FREE PREVIEW An introduction from our Founder of Business Consort - Dawn McGruer Next Steps + Special Offer Just for YOU! -
How to use this course A message from your tutor Your Tutor Dawn McGruer Before we begin... -
Course Induction (VIDEO) Course Induction Guide & Checklist PDF (DOWNLOAD & KEEP) Course Induction & checklist Syllabus CIM Membership NUS Student Discount Card Renewing Subscription The Importance of Digital Marketing Strategy Reading List & Digital Books Modular Sepcifications -
Tutor Clinics & Calls -
Digital Marketing Salary Digital Marketing Skills Quiz -
Tips from your Tutors Digital Marketing Essentials Course Overview Why invest in Digital? Digital Marketing Essentials: 1 Digital Marketing Essentials: 2 Social Media Essentials Social Media Plan SEO & SEM Overview Email Marketing & Automation Overview Digital Planning Overview Content Marketing Overview Digital Essentials Notes PDF -
Mastering Channels & Driving Digital Experience: Part 1 Mastering Channels & Driving Digital Experience: Part 2 Mastering Channels & Driving Digital Experience: Part 3 -
Digital Marketing Strategy Digital Marketing Plan Framework SOSTAC Getting Started on Assignments - Tips from your Tutors -
Google Sandboxes -
How to Create Your Assignment Assignment Deadlines Assignment Examples Deferring Assignment Deadlines & Submission Dates 2019 Assignment Creation & Submission Guidelines PDF MUST WATCH - December Assignment Explainer Video - What to do and how (completing tasks) Mastering Digital Channels Assignment Brief (Dec 2019) Mastering Digital Channels Assignment Workshop (Dec 2019) CIM Senior Examiner - Audio PowerPoint - MDC (2019) Driving Digital Experience Assignment Brief (Dec 2019) Driving Digital Experience Assignment Workshop (Dec 2019) CIM Senior Examiner - Audio PowerPoint - DDE (2019) Digital Strategy Assignment Brief (Dec 2019) Digital Strategy Assignment Workshop (Dec 2019) CIM Senior Examiner - Audio PowerPoint - DS (2019) The Digital Customer Experience Assignment (April 2020) Start with this one Digital Optimisation Assignment (April 2020) 2nd assignment Marekting & Digital Strategy Assignment (April 2020) last one Sumission Tips from Your Tutors -
Next Steps & Resources
Pricing options
Get Started from Just £99 + VAT
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Get started now
£1,498.80
Including VAT (£1249 + VAT)
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Get started now
£237.60 first payment, £118.80 / month onwards
£99+VAT x12 +£99 signup fee
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Get started now
£297.60 first payment, £178.80 / month onwards
£149 + VAT x6 +£99 signup fee
Topics Covered
The CIM Digital Diploma in Professional Marketing covers everything required in busines today!
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SEO (Search Engine Optimisation)
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Email Marketing
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Online Advertising & Pay Per Click (PPC)
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Digital Best Practice & Legislation
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Social Media Marketing
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Digital Strategy, Planning & Implementation
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Campaign Management, Measurement & Improvement
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Legislation, Regulation and Codes of Practice including GDPR
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Online PR, Content Marketing & Blogging
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Affiliate & Viral Marketing
Course Tutor
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Speaker, Author & Trainer
Dawn McGruer MCIM FRSA MIoD
Founder of Digital & Social Media Academy, Business Consort * 25,000 trained and certified professionals worldwide * Best female speaker (Professional Speaker Awards 2018) * Key Digital Influencer with 5 million plus subscribers * Ranked top 1% on LinkedIn for Social Media & Digital Marketing * Lifetime Fellow of the RSA (The Royal Society for the encouragement of Arts, Manufactures & Commerce) * Judge for the annual Digital Experience Awards * Shortlisted for the CIM Marketing Excellence Award 'Marketer of the Year' * Podcast host of The Dynamic Digital Marketing Show (available weekly on iTunes) *
