Course curriculum
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1
CIM DIPLOMA IN PROFESSIONAL DIGITAL MARKETING OVERVIEW
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Why Study the CIM Diploma in Professional Digital Marketing? - Benefits & more...
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Learn the latest digital strategies...
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Digital Marketing Masterclass
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CIM Diploma - Course Structure & FAQ's
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Am I eligible for the CIM Diploma and is it for me?
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3
Who will be your CIM Tutors? Learn from a worldwide renowned influencer
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Dawn McGruer FRSA FCIM - CIM Trainer, Speaker, Author & Consultant
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How to Become a Digital Influencer
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Our Founder's Story - Dawn started her first business at 21!
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CIM Accredited Study Centre Developing Digital Skills Worldwide
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Dawn is a worldwide Award-Winning Speaker
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4
FAQ's about learning & careers in Digital Marketing
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What to Study to Become a Digital Marketer
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Digital Marketing Career Pathways & Salaries
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How to Learn Digital Marketing
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Top 10 Digital Skills Needed in Business Today
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How to Get a Career in Digital Marketing
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Do I need a Digital Marketing Degree?
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7
Induction
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Online Learning Portal Demo
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Course Induction (VIDEO)
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Course Induction Guide & Checklist PDF (DOWNLOAD & KEEP)
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Course Induction & checklist
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Syllabus
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CIM Membership
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Totum Student Discount Card
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Renewing Subscription
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The Importance of Digital Marketing Strategy
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Reading List & Digital Books
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Marketing & Digital Strategy - Modular Specification
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Digital Optimisation - Modular Specification
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The Digital Customer Experience - Modular Specification
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8
Welcome to the course!
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How to use this course
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An introduction from our Founder of Business Consort - Dawn McGruer
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A message from your tutor
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Your Tutor Dawn McGruer
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9
Support: Clinics & Calls
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Tutor Clinics & Calls
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10
Skills Audit
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Digital Marketing Salary
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Digital Marketing Skills Quiz
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11
DIGITAL MARKETING ARTICLES & GUIDES
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What is Digital Marketing?
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WHAT DOES E-COMMERCE MEAN
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WHAT IS E-COMMERCE SALES
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WHAT DOES CIM MEAN IN BUSINESS AND MARKETING?
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WHAT IS SEO / SEARCH ENGINE OPTIMSIATION?
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WHAT IS CONTENT MARKETING?
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WHAT ARE DATA ANALYTICS?
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SOCIAL MEDIA BEST PRACTICES FOR 2021...AND THE FUTURE!
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WHAT IS A SUCCESSFUL SOCIAL MEDIA CAMPAIGN
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12
Digital Marketing Essentials
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Tips from your Tutors
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Digital Marketing Essentials Course Overview
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Why invest in Digital?
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Digital Marketing Essentials: 1
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Digital Marketing Essentials: 2
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Social Media Essentials
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Social Media Plan
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SEO & SEM Overview
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Google Sandboxes
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Email Marketing & Automation Overview
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Digital Planning Overview
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Content Marketing Overview
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Digital Essentials Notes PDF
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SEO TOOL + Special Free Trial
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13
The Digital Customer Experience & Digital Optimisation #1
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Mastering Channels & Driving Digital Experience: Part 1
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Mastering Channels & Driving Digital Experience: Part 2
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Mastering Channels & Driving Digital Experience: Part 3
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Mastering Digital Channels (PDF)
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NEW Masterclass - Dynamic Digital Marketing
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Dynamic Digital Marketing PDF
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14
Marketing & Digital Strategy #2
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Digital Marketing Strategy
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Digital Marketing Plan Framework
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SOSTAC
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Getting Started on Assignments - Tips from your Tutors
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Components of a Digital Strategy
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Digital Strategy PDF
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15
Assignments
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How to Create Your Assignment
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Assignment Deadlines
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Assignment Examples
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Deferring
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Assignment Deadlines & Submission Dates 2020 & 2021
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Assignment Creation & Submission Guidelines PDF
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Sumission Tips from Your Tutors
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Audio PowerPoint July 2020 Assignments (Download + Open in PowerPoint + Speakers On)
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The Digital Customer Experience Assignment (July 2020) Start with this one
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Digital Optimisation Assignment (July 2020) 2nd assignment
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Marketing & Digital Strategy Assignment (July 2020) last one
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The Digital Customer Experience Audio PowerPoint July 2020
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Digital Optimisation Audio PowerPoint July 2020
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Marketing and Digital Strategy Audio PowerPoint July 2020
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16
Once YOU Graduate - What's Next?
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Next Steps & Resources
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Pricing options
Get Started from Just £99 + VAT
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£1,498.80
Including VAT (£1249 + VAT)
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£237.60 first payment, £118.80 / month onwards
£99+VAT x12 +£99 signup fee
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£357.60 first payment, £238.80 / month onwards
£199 + VAT x6 +£99 signup fee
Topics Covered
The CIM Digital Diploma in Professional Marketing covers everything required in busines today!
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SEO (Search Engine Optimisation)
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Email Marketing
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Online Advertising & Pay Per Click (PPC)
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Digital Best Practice & Legislation
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Social Media Marketing
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Digital Strategy, Planning & Implementation
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Campaign Management, Measurement & Improvement
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Legislation, Regulation and Codes of Practice including GDPR
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Online PR, Content Marketing & Blogging
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Affiliate & Viral Marketing
Course Tutor

Speaker, Author & Trainer
Dawn McGruer MCIM FRSA MIoD
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