Benefits

  • CIM Accredited - 99% Pass Rate

    Award Winning CIM Study Centre of Excellence with an alumni of 23,000 students and numerous commendations for outstanding results

  • Graduate in as little as 12 weeks

    Gain a worldwide recongised professional qualification - Our course content is designed for busy professionals to develop digital skills for real world marketing

  • Earn in excess of £50-100K

    The average digital salary is £40K but 83% of our digital marketing diploma students have gained a pay rise, promotion or new job in the digital arena.

Course curriculum

  • 1

    FREE Trial Content

  • 2

    Welcome to the course!

    • How to use this course

    • A message from your tutor

    • Your Tutor Dawn McGruer
  • 3

    Induction

    • Course Induction (VIDEO)

    • Course Induction Guide & Checklist PDF (DOWNLOAD & KEEP)

    • Course Induction & checklist

    • Syllabus

    • CIM Membership

    • Totum Student Discount Card

    • Renewing Subscription

    • The Importance of Digital Marketing Strategy

    • Reading List & Digital Books

    • Marketing & Digital Strategy - Modular Specification

    • Digital Optimisation - Modular Specification

    • The Digital Customer Experience - Modular Specification
  • 4

    Support: Clinics & Calls

    • Tutor Clinics & Calls
  • 5

    Skills Audit

    • Digital Marketing Salary

    • Digital Marketing Skills Quiz
  • 6

    Digital Marketing Essentials

    • Tips from your Tutors

    • Digital Marketing Essentials Course Overview

    • Why invest in Digital?

    • Digital Marketing Essentials: 1

    • Digital Marketing Essentials: 2

    • Social Media Essentials

    • Social Media Plan

    • SEO & SEM Overview

    • Email Marketing & Automation Overview

    • Digital Planning Overview

    • Content Marketing Overview

    • Digital Essentials Notes PDF
  • 7

    The Digital Customer Experience & Digital Optimisation #1

    • Mastering Channels & Driving Digital Experience: Part 1

    • Mastering Channels & Driving Digital Experience: Part 2

    • Mastering Channels & Driving Digital Experience: Part 3

    • Mastering Digital Channels (PDF)

    • NEW Masterclass - Dynamic Digital Marketing

    • Dynamic Digital Marketing PDF
  • 8

    Marketing & Digital Strategy #2

    • Digital Marketing Strategy

    • Digital Marketing Plan Framework

    • SOSTAC

    • Getting Started on Assignments - Tips from your Tutors

    • Digital Strategy PDF
  • 9

    Additional Resources

    • Google Sandboxes
  • 10

    Assignments

    • How to Create Your Assignment

    • Assignment Deadlines

    • Assignment Examples

    • Deferring

    • Assignment Deadlines & Submission Dates 2020 & 2021

    • Assignment Creation & Submission Guidelines PDF

    • Sumission Tips from Your Tutors

    • Audio PowerPoint July 2020 Assignments (Download + Open in PowerPoint + Speakers On)

    • The Digital Customer Experience Assignment (July 2020) Start with this one

    • Digital Optimisation Assignment (July 2020) 2nd assignment

    • Marketing & Digital Strategy Assignment (July 2020) last one

    • The Digital Customer Experience Audio PowerPoint July 2020

    • Digital Optimisation Audio PowerPoint July 2020

    • Marketing and Digital Strategy Audio PowerPoint July 2020
  • 11

    Once YOU Graduate - What's Next?

    • Next Steps & Resources

Pricing options

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    Including VAT (£1249 + VAT)

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  • £237.60 first payment, £118.80 / month onwards

    £99+VAT x12 +£99 signup fee

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  • £297.60 first payment, £178.80 / month onwards

    £149 + VAT x6 +£99 signup fee

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Topics Covered

The CIM Digital Diploma in Professional Marketing covers everything required in busines today!

  • SEO (Search Engine Optimisation)

  • Email Marketing

  • Online Advertising & Pay Per Click (PPC)

  • Digital Best Practice & Legislation

  • Social Media Marketing

  • Digital Strategy, Planning & Implementation

  • Campaign Management, Measurement & Improvement

  • Legislation, Regulation and Codes of Practice including GDPR

  • Online PR, Content Marketing & Blogging

  • Affiliate & Viral Marketing

Course Tutor

Speaker, Author & Trainer

Dawn McGruer MCIM FRSA MIoD

Founder of Digital & Social Media Academy, Business Consort * 25,000 trained and certified professionals worldwide * Best female speaker (Professional Speaker Awards 2018) * Key Digital Influencer with 5 million plus subscribers * Ranked top 1% on LinkedIn for Social Media & Digital Marketing * Lifetime Fellow of the RSA (The Royal Society for the encouragement of Arts, Manufactures & Commerce) * Judge for the annual Digital Experience Awards * Shortlisted for the CIM Marketing Excellence Award 'Marketer of the Year' * Podcast host of The Dynamic Digital Marketing Show (available weekly on iTunes) *

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