Benefits

  • CIM Accredited - 99% Pass Rate

    Award Winning CIM Study Centre of Excellence with an alumni of 23,000 students and numerous commendations for outstanding results

  • Graduate in as little as 12 weeks

    Gain a worldwide recongised professional qualification - Our course content is designed for busy professionals to develop digital skills for real world marketing

  • Earn in excess of £50-100K

    The average digital salary is £40K but 83% of our digital marketing diploma students have gained a pay rise, promotion or new job in the digital arena.

Course curriculum

  • 1

    WELCOME & START HERE (10 Steps to Success)

    • Step 1 - Getting Started

    • How to use this course

    • A message from your tutor

    • Your £1000 Worth of Bonuses

    • STEP 2 - Course Induction & Welcome

    • Course Induction Guide & Checklist PDF (DOWNLOAD & KEEP)

    • Course Induction & checklist

    • Step 3 - Syllabus Overview

    • Syllabus

    • Step 4 - Assessments & Study Plan

    • Reading List , Digital Books & Resources

    • Step 5 - How to Book Q & A and Feedback Calls with your Tutor & Preparing for Assignments

    • Step 6 - Draft Assignments & Booking Assessments

    • Past Student Examples to help YOU create YOURS

    • CIM Membership, CPD & Chartered Marketer Status

    • Totum Student Discount Card

    • Step 7 - Overcoming the Overwhelm

    • Consort Club - 12- Months of Marketing Mentorship

    • Step 8 - Using Assignment Feedback to Revise & Amend Assignments

    • Step 9 - Submitting Assignments for CIM Assessment

    • Renewing Subscription

    • Step 10 - Graduation & Certification

  • 4

    Modular Specifications - Assignments & Course Modules

    • The 3 x Assignments & 3 x Course Modules

    • Digital Optimisation - Modular Specification

    • The Digital Customer Experience - Modular Specification

    • The Importance of Digital Marketing Strategy

    • Marketing & Digital Strategy - Modular Specification

  • 5

    Skills Audit

    • Digital Marketing Salary

    • Digital Marketing Skills Quiz

  • 6

    DIGITAL MARKETING ARTICLES & GUIDES

    • What is Digital Marketing?

    • WHAT DOES E-COMMERCE MEAN

    • WHAT IS E-COMMERCE SALES

    • WHAT DOES CIM MEAN IN BUSINESS AND MARKETING?

    • WHAT IS SEO / SEARCH ENGINE OPTIMSIATION?

    • WHAT IS CONTENT MARKETING?

    • WHAT ARE DATA ANALYTICS?

    • SOCIAL MEDIA BEST PRACTICES FOR 2021...AND THE FUTURE!

    • WHAT IS A SUCCESSFUL SOCIAL MEDIA CAMPAIGN

  • 7

    Digital Marketing Essentials

    • Course & Assignment Tips from your Tutors (Important MUST WATCH)

    • Dynamic Digital Marketing Masterclass

    • Dynamic Digital Marketing Masterclass PDF

    • 8 Powerful Ways to Market Your Business Online

    • Digital Marketing Essentials - Business Goals & Consumer Needs

    • Profit - Proposition, Presence & Process

    • Digital Marketing Essentials Course Overview

    • Why invest in Digital?

    • Digital Marketing Essentials: 1

    • Digital Marketing Essentials: 2

    • Social Media Essentials

    • Social Media Plan

    • SEO & SEM Overview

    • Google Sandboxes

    • Email Marketing & Automation Overview

    • Digital Planning Overview

    • Content Marketing Overview

    • Digital Essentials Notes PDF

    • SEO TOOL + Special Free Trial

  • 8

    The Digital Customer Experience & Digital Optimisation #1

    • Mastering Channels & Driving Digital Experience: Part 1

    • Mastering Channels & Driving Digital Experience: Part 2

    • Mastering Channels & Driving Digital Experience: Part 3

    • Mastering Digital Channels (PDF)

  • 9

    Marketing & Digital Strategy #2

    • Digital Marketing Strategy

    • Digital Marketing Plan Framework

    • SOSTAC

    • Components of a Digital Strategy

    • Digital Strategy PDF

  • 10

    Digital Audits, Planning & Strategy Frameworks

    • Digital Auditing, Planning Overview

    • Digital Marketing SWOT

    • Creating a Customer Persona

    • PESTLE, PEST & SLEPT (Micro/Macro Environments)

    • Improving User Experience

    • Competitor Analysis

    • All Frameworks & Models in Marketing

    • Porters 5 Forces

    • RACE Planning Framework

    • Business Consort - Audits, Planning & Strategy PDF

    • 7P'S Of Marketing PDF

    • A-guide-to-measuring-essential-B2B-marketing-metrics_FINAL

    • ansoff basics

    • PERIODIC TABLE OF DIGITAL COMMERCE MARKETING

  • 11

    Assignments

    • Getting Started on Assignments - Tips from your Tutors

    • How to Create Your Assignment

    • Command Words

    • Assignment Deadlines

    • Past Student s Assignment Examples

    • Assignment Creation & Submission Guidelines PDF

    • Sumission Tips from Your Tutors

    • Deferring

    • Free Digital Tools to use for your Assignments

    • Critical Success Factors (CSF's)

  • 12

    September 2021 Assignment Briefs, Videos & Audio PowerPoints

    • Audio PowerPoint Valid Until Sept 2021 Assignments (Download + Open in PowerPoint + Speakers On)

    • The Digital Customer Experience Assignment (Valid Until Sept 2021) Start with this one

    • Digital Optimisation Assignment (Valid Until Sept 2021) 2nd assignment

    • Marketing & Digital Strategy Assignment (Valid Until Sept 2021) last one

    • The Digital Customer Experience Audio PowerPoint - Valid Until Sept 2021

    • Digital Optimisation Audio PowerPoint - Valid Until Sept 2021

    • Marketing and Digital Strategy Audio PowerPoint - Valid Until Sept 2021

  • 13

    December 2021 Assignment Briefs, Videos & Audio PowerPoints

    • Digital Customer Experience (Assignment Brief December 2021)

    • Digital Optimisation (Assignment Brief December 2021)

    • Marketing & Digital Strategy (Assignment Brief December 2021)

    • Level 6 The Digital Customer Experience December 2021

    • Level 6 Marketing & Digital Strategy December 2021

    • Level 6 Digital Optimisation December 2021

    • Digital Optimisation Dec 21

    • The Digital Customer Experience Dec 21

    • Marketing & Digital Strategy Dec 2021

  • 14

    Once YOU Graduate - What's Next?

    • Next Steps After Completing Your Diploma

Pricing options

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Topics Covered

The CIM Digital Diploma in Professional Marketing covers everything required in busines today!

  • SEO (Search Engine Optimisation)

  • Email Marketing

  • Online Advertising & Pay Per Click (PPC)

  • Digital Best Practice & Legislation

  • Social Media Marketing

  • Digital Strategy, Planning & Implementation

  • Campaign Management, Measurement & Improvement

  • Legislation, Regulation and Codes of Practice including GDPR

  • Online PR, Content Marketing & Blogging

  • Affiliate & Viral Marketing

Course Tutor

Speaker, Author & Trainer

Dawn McGruer MCIM FRSA MIoD

Founder of Digital & Social Media Academy, Business Consort * 25,000 trained and certified professionals worldwide * Best female speaker (Professional Speaker Awards 2018) * Key Digital Influencer with 5 million plus subscribers * Ranked top 1% on LinkedIn for Social Media & Digital Marketing * Lifetime Fellow of the RSA (The Royal Society for the encouragement of Arts, Manufactures & Commerce) * Judge for the annual Digital Experience Awards * Shortlisted for the CIM Marketing Excellence Award 'Marketer of the Year' * Podcast host of The Dynamic Digital Marketing Show (available weekly on iTunes) *

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