DMI Professional Diploma in Digital Marketing

A great foundation to Digital Marketing

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Benefits

Online Multiple Choice Exam

Graduate in 12 weeks - Assessed through online multiple choice exam
Learn Anytime & Anywhere!

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Accredited by the DMI

Gain a professional qualification accredited by The Digital Marketing Institute

Course curriculum

1. Welcome
2. Student Handbook
1. Slides & Lecture Notes PDF’s
1. Lesson 1: Principles - Concepts of Digital Marketing
2. Lesson 1: Principles - The Buyer’s Journey
3. Lesson 1: Principles - The Marketing Function
4. Lesson 1: Principles - The Marketing Function & Buyer’s Journey
5. Lesson 1: Principles - Traditional and Digital Marketing
6. Lesson 1: Principles - Digital Marketing Institute 3i Principles
7. Lesson 1: Principles - Digital Channels
8. Lesson 2: Developing Objectives - Planning Stage Considerations
9. Lesson 2: Developing Objectives - SMART Objectives
10. Lesson 3: Digital Research - Audience Research
11. Lesson 3: Digital Research - Audience Listening Tools
12. Lesson 3: Digital Research - Competitive Research
13. Lesson 3 : Digital Research - Industry Research
14. Lesson 3: Digital Research - Cultural Research
15. Lesson 4: Teamwork - Digital Marketing Industry
16. Lesson 4: Teamwork - Business Teams
17. Lesson 4: Teamwork - Shared Business Objectives
18. Lesson 4: Teamwork - Relationship Between Sales and Marketing
19. Lesson 4: Teamwork - Effective Communication Skills
20. Lesson 5: PROPEL Model - PROPELModel
1. Lesson 1: Concepts - Website Optimization
2. Lesson 1: Concepts - Purpose of Website Optimization
3. Lesson 1: Concepts - Components of Website Design
4. Lesson 2: Architecture - Website Hosting Options
5. Lesson 2: Architecture - Build a Website
6. Lesson 2: Architecture - Create Layout
7. Lesson 3: Design - Principles of Website Design
8. Lesson 3: Design - Mobile First Design
9. Lesson 3: Design - Website Copy
10. Lesson 3: Design - A/B Testing
11. Lesson 4: Optimise - UX versus UI
12. Lesson 4: Optimise - UX and UI Principles
13. Lesson 4: Optimise - Improve UX
14. Lesson 4: Optimise - Optimise Your Website
15. Lesson 5: Measure - Website Metrics
16. Lesson 5: Measure - Website Evaluation
17. Lesson 5: Measure - Monitor & Report
1. Lesson 1: Concepts - Content Marketing
2. Lesson 1: Concepts - Types Of Content
3. Lesson 1: Concepts - Content Intent
4. Lesson 1: Concepts - Community Management
5. Lesson 1: Concepts - Content Marketing Strategy
6. Lesson 2: Research - Social Listening
7. Lesson 2: Research - Competitor Analysis
8. Lesson 2: Research - Content Audit
9. Lesson 3: Plan - Content Goals
10. Lesson 3: Plan - Buyer Personas
11. Lesson 3: Plan - Content Topics
12. Lesson 3: Plan - Content Calendars
13. Lesson 3: Plan - Content Management Systems
14. Lesson 4: Create & Curate - Content Creation
15. Lesson 4: Create & Curate - Content Types
16. Lesson 4: Create & Curate - Content Creation Tools
17. Lesson 4: Create & Curate - Content Curation
18. Lesson 4: Create & Curate - Content Curation Tools
19. Lesson 4: Create & Curate - Defining Your Personality
20. Lesson 4: Create & Curate - Brand Storytelling
21. Lesson 4: Create & Curate - Content Personalisation
22. Lesson 5: Publish - Content Platforms
23. Lesson 5: Publish - Content Seeding
24. Lesson 5: Publish - Content Scheduling
25. Lesson 5: Publish - Content Promotion
26. Lesson 5: Publish - Content Repurposing
27. Lesson 6: Measure - Content Marketing ROI
28. Lesson 6: Measure - Content Marketing Goals
29. Lesson 6: Measure - Key Metrics
1. Lesson 1: Introduction to Social - Concepts
2. Lesson 1: Introduction to Social - Roles & Responsibilities
3. Lesson 1: Introduction to Social - The Buyer’s Journey
4. Lesson 1: Introduction to Social - Platform Principles
5. Lesson 1: Introduction to Social - Hashtags
6. Lesson 2: Facebook - Facebook Concepts
7. Lesson 2: Facebook - Facebook Platform Features
8. Lesson 2: Facebook - Facebook Setup & Customisation
9. Lesson 2: Facebook - Facebook Page Posts
10. Lesson 3: Twitter - Twitter Concepts
11. Lesson 3: Twitter - Twitter Platform Features
12. Lesson 3: Twitter - Twitter Setup & Customisation
13. Lesson 3: Twitter - Twitter Tweets
14. Lesson 4: LinkedIn - LinkedIn Concepts
15. Lesson 4: LinkedIn - LinkedIn Platform Features
16. Lesson 4: LinkedIn - LinkedIn Setup & Customisation
17. Lesson 4: LinkedIn - LinkedIn Company Page
18. Lesson 4: LinkedIn - LinkedIn Affiliate & Showcase Pages
19. Lesson 4: LinkedIn - LinkedIn Posts
20. Lesson 5: Instagram - Instagram Concepts
21. Lesson 5: Instagram - Instagram Platform Features
22. Lesson 5: Instagram - Instagram Account Types
23. Lesson 5: Instagram - Instagram Account Optimisation
24. Lesson 5: Instagram - Instagram Posts
25. Lesson 5: Instagram - Instagram Story
26. Lesson 6: Snapchat - Snapchat Concepts
27. Lesson 6: Snapchat - Snapchat Platform Features
28. Lesson 6: Snapchat - Snapchat Account Setup
29. Lesson 6: Snapchat - Snapchat Snaps
30. Lesson 6: Snapchat - Snapchat Story
31. Lesson 6: Snapchat - Community Concepts
32. Lesson 6: Snapchat - Community Building
33. Lesson 6: Snapchat - Community Management
1. Lesson 1: Campaign Concepts - Campaign Development
2. Lesson 1: Campaign Concepts - Objectives
3. Lesson 1: Campaign Concepts - Campaign Development
4. Lesson 2: Facebook - Facebook
5. Lesson 2: Facebook - Facebook Targeting
6. Lesson 2: Facebook - Facebook Audience Insights
7. Lesson 2: Facebook - Facebook Ads Manager
8. Lesson 2: Facebook - Facebook Power Editor
9. Lesson 2: Facebook - Facebook Ad Auctions
10. Lesson 2: Facebook - Facebook Canvas
11. Lesson 2: Facebook - Facebook Reporting
12. Lesson 3: Twitter - Twitter Ads Manager
13. Lesson 3: Twitter - Twitter Ad Formats
14. Lesson 3: Twitter - Twitter Campaign Objectives
15. Lesson 3: Twitter - Twitter Targeting
16. Lesson 3: Twitter - Twitter Ad Auctions
17. Lesson 3: Twitter - Twitter Campaign Optimisation
18. Lesson 3: Twitter - Twitter Analysis
19. Lesson 4: LinkedIn - LinkedIn Campaign Manager
20. Lesson 4: LinkedIn - LinkedIn Text Ads
21. Lesson 4: LinkedIn - LinkedIn Sponsored Content Ads
22. Lesson 4: LinkedIn - LinkedIn Sponsored InMails
23. Lesson 4: LinkedIn - LinkedIn Targeting
24. Lesson 4: LinkedIn - LinkedIn Best Practices
25. Lesson 4: LinkedIn - LinkedIn Analysis
26. Lesson 5: Instagram - Instagram Ad Formats
27. Lesson 5: Instagram - Instagram Campaign Objectives
28. Lesson 5: Instagram - Instagram Ad Buying
29. Lesson 5: Instagram - Instagram Best Practices
30. Lesson 5: Instagram - Instagram Analysis
31. Lesson 6: Snapchat - Snapchat 3V Advertising
32. Lesson 6: Snapchat - Snapchat Ad Manager
33. Lesson 6: Snapchat - Snapchat Ads
34. Lesson 6: Snapchat - Snapchat Geofilters
35. Lesson 6: Snapchat - Snapchat Sponsored Lenses
36. Lesson 6: Snapchat - Snapchat Targeting
37. Lesson 6: Snapchat - Snapchat Campaign Setup
38. Lesson 6: Snapchat - Snapchat Analysis
1. Lesson 1: Intro to SEO - Paid Vs Organic Search
2. Lesson 1: Intro to SEO - How Search Engines Work
3. Lesson 1: Intro to SEO - Keywords
4. Lesson 1: Intro to SEO - SERPs
5. Lesson 2: Set Objectives - Types Of Objectives
6. Lesson 2: Set Objectives - Setting Objectives
7. Lesson 3: Keyword Research - Types Of Keywords
8. Lesson 3: Keyword Research - How To Conduct Keyword Research
9. Lesson 3: Keyword Research - SEO Content
10. Lesson 4: Optimise - Technical Optimisation
11. Lesson 4: Optimise - OnPage Optimisation
12. Lesson 4: Optimise - OffPage Optimisation
13. Lesson 4: Optimise - ActionPlan
14. Lesson 5: Measure - Traffic Sources
15. Lesson 5: Measure - Types Of Metrics
16. Lesson 5: Measure - Measuring Success
1. Lesson 1: Concepts - Fundamentals of Paid Search
2. Lesson 1: Concepts - How consumers use search engines
3. Lesson 1: Concepts - The Benefits of Paid Search
4. Lesson 1: Concepts - Campaign Elements
5. Lesson 2: Launch - Google AdWords
6. Lesson 2: Launch - Account Structure
7. Lesson 2: Launch - Account Elements
8. Lesson 2: Launch - Keyword Research
9. Lesson 2: Launch - Campaign Creation
10. Lesson 3: Manage - Budget Management
11. Lesson 3: Manage - Bidding
12. Lesson 3: Manage - Campaign Optimisation
13. Lesson 4: Measure - Campaign Measurement
14. Lesson 4: Measure - Advanced Measurement
1. Lesson 1: Concepts - Concepts
2. Lesson 1: Concepts - Platforms
3. Lesson 1: Concepts - Advertising Buying Mechanisms
4. Lesson 1: Concepts - Campaign Objectives
5. Lesson 2: YouTube - YouTube Channel Setup
6. Lesson 2: YouTube - Video Upload
7. Lesson 2: YouTube - Video Management
8. Lesson 2: YouTube - Video Analytics
9. Lesson 3: Ad Formats - Google Display Network
10. Lesson 3: Ad Formats - Display Ad Formats
11. Lesson 3: Ad Formats - Video Ad Formats
12. Lesson 4: Advertise - Display Campaign Creation
13. Lesson 4: Advertise - Display Ad Creation
14. Lesson 4: Advertise - Video Campaign Creation
15. Lesson 4: Advertise - Video Ad Creation
16. Lesson 5: Target - Targeting
17. Lesson 5: Target - AudienceTargeting
18. Lesson 5: Target - Contextual Targeting
19. Lesson 5: Target - Advanced Targeting
20. Lesson 5: Target - Targeting Exclusions
21. Lesson 5: Target - Remarketing
22. Lesson 5: Target - Bidding
23. Lesson 6: Measure - Metrics
24. Lesson 6: Measure - Display Campaign Reporting
25. Lesson 6: Measure - Video Campaign Reporting
26. Lesson 6: Measure - Google Analytics Reporting
27. Lesson 6: Measure - Campaign Optimisation
1. Lesson 1: Fundamentals - Key Concepts
2. Lesson 1: Fundamentals - Inbound Email Marketing
3. Lesson 1: Fundamentals - Legislation and Regulations
4. Lesson 2: Email Strategy - Email Strategy
5. Lesson 2: Email Strategy - Email Service Providers
6. Lesson 2: Email Strategy - Data Capture
7. Lesson 2: Email Strategy - Contact Database
8. Lesson 3: Design - Email Components
9. Lesson 3: Design - Audience
10. Lesson 3: Design - Subject Line
11. Lesson 3: Design - Email Copy
12. Lesson 3: Design - Email Design
13. Lesson 3: Design - Call to Action
14. Lesson 3: Design - Images
15. Lesson 4: Campaign Delivery - Email Campaign Creation
16. Lesson 4: Campaign Delivery - Deliverability Factors
17. Lesson 4: Campaign Delivery - Campiagn Delivery Challenges
18. Lesson 4: Campaign Delivery - Campaign Delivery Management
19. Lesson 5: Testing & Optimisation - Email Testing
20. Lesson 5: Testing & Optimisation - AB Testing
21. Lesson 5: Testing & Optimisation - Campaign Performance
22. Lesson 5: Testing & Optimisation - Optimising
23. Lesson 5: Testing & Optimisation - Minimising Bounces and Unsubscribes
24. Lesson 6: Marketing Automation - Marketing Automation
25. Lesson 6: Marketing Automation - Marketing Automation Process
1. Lesson 1: Concepts - Concepts of Web Analytics
2. Lesson 1: Concepts - Web Analytics Tools
3. Lesson 1: Concepts - Measurement Plan
4. Lesson 2: Set Up - Technical Elements
5. Lesson 2: Set Up - Benefits & Limitations
6. Lesson 2: Set Up - Tracking
7. Lesson 2: Set Up - Settings & Navigation
8. Lesson 2: Set Up - Integrating Marketing Tools
9. Lesson 3: Goals - What is a Goal?
10. Lesson 3: Goals - Why Set Goals?
11. Lesson 3: Goals - Setting Goals
12. Lesson 3: Goals - Measuring Goals
13. Lesson 4: Report - Report Areas
14. Lesson 4: Report - Report Audience
15. Lesson 4: Report - Report Aquisitions
16. Lesson 4: Report - Report Behavior
17. Lesson 4: Report - Report Conversions
18. Lesson 5: Analyse - Goals and Business KPIs
19. Lesson 5: Analyse - Target Audience Profile
20. Lesson 5: Analyse - Analysing Behavior Reports
21. Lesson 5: Analyse - Assessing Technical Performance
22. Lesson 5: Analyse - Conversion Journey
1. Lesson 1: Concepts - Strategy Fundamentals
2. Lesson 1: Concepts - Propel Model
3. Lesson 2: Plan - Planning Concepts
4. Lesson 2: Plan - Expectations
5. Lesson 2: Plan - ROI
6. Lesson 2: Plan - DigitalAudit
7. Lesson 2: Plan - DigitalResources
8. Lesson 2: Plan - Budgeting
9. Lesson 2: Plan - Ownership
10. Lesson 3: Research - Research Concepts
11. Lesson 3: Research - Owned, Accessed & Desk Research
12. Lesson 3: Research - Audience Competitor Research
13. Lesson 3: Research - Social Listening
14. Lesson 3: Research - Plan Of Action
15. Lesson 4: Objectives - Objectives Concepts
16. Lesson 4: Objectives - Success Outcomes
17. Lesson 4: Objectives - KPIs
18. Lesson 4: Objectives - Reviews
19. Lesson 5: Prepare - Prepare Concepts
20. Lesson 5: Prepare - Overarching Strategy
21. Lesson 5: Prepare - Search Strategy
22. Lesson 5: Prepare - Display Strategy
23. Lesson 5: Prepare - Content Strategy
24. Lesson 5: Prepare - Creative Strategy
25. Lesson 5: Prepare - Asset Development
26. Lesson 5: Prepare - Connection Strategy
27. Lesson 5: Prepare - Strategic Plan
28. Lesson 6: Execute - Execution Concepts
29. Lesson 6: Execute - Launch Plan
30. Lesson 6: Execute - Media Plan
31. Lesson 6: Execute - Success Indicators
32. Lesson 6: Execute - The Value Of Social
33. Lesson 7: Learn - Learn Concepts
34. Lesson 7: Learn - Reporting
35. Lesson 7: Learn - Continuous Development
36. Lesson 7: Learn - Cyclical Planning Model
37. Lesson 7: Learn - Teamwork
1. Website optimisation - Tutorial 1: Website Setup
2. Website optimisation - Tutorial 2: Website Setup
3. SEO - Tutorial 1: Google Keyword Planner
4. Digital & Video Display - Tuorial 1: Create a Display Campaign
5. Digital & Video Display - Tuorial 2: Create a Video Add
6. Digital & Video Display - Tuorial 3: Add Audience Targeting
7. Digital & Video Display - Tuorial 4: Add Topic Targeting
8. Digital & Video Display - Tuorial 5: Add Exclusions
9. Email Marketing - Tuorial 1: Litmus Walk-through
10. Email Marketing - Tuorial 2: MailTester Walk-through
11. Email Marketing - Tuorial 3: MailChimp Demo
12. Social Media Marketing - Tutorial 1: Facebook Ads Manager
13. Social Media Marketing - Tutorial 2: Facebook Audience Insights
1. End of Module Quizzes, Practice Questions & Exam Simulation
1. Exam Procedures, FAQ’s & Certification
2. Pearson Vue Exam Centre Video
1. Sandbox Accounts: Use for Practical Exercises

About this course

4 x £349 + VAT
298 lessons
0 hours of video content

DMI Professional Diploma in Digital Marketing

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4 x £349 + VAT

Monthly £349 + VAT x 4 months

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£1,498.80

Upfront £1249 + VAT

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Get ahead in your career

Get Qualified - Get Results!

Get started now

DMI Professional Diploma in Digital Marketing

Benefits

Online Multiple Choice Exam

Learn Anytime & Anywhere!

Accredited by the DMI

Course curriculum

Induction

Slides & Lecture Notes PDF's

Module 1: Digital Marketing Foundation

Module 2: Website Optimization

Module 3: Content Marketing

Module 4.1: Organic Social Media

Module 4.2: Paid Social

Module 5: SEO

Module 6: Paid Search

Module 7: Display & Video Advertising

Module 8: Email Marketing

Module 9: Analytics

Module 10: Digital Strategy

Additional Tutorials

End of Module Quizzes & Exam Simulation

Exam Procedures & Certification

Sandbox Tools

About this course

DMI Professional Diploma in Digital Marketing

4 x £349 + VAT

£1,498.80

Get ahead in your career