Benefits

Digital Marketing Made Easy!

  • FREE Fast Track Course

    24 x 1-hour Master Classes + Tips + CIM Accredited Certificate on Completion. PLUS monthly masterclasses, free events tickets for events in Manchester & London (4 each year), Private Facebook Group

  • The Consort Club

    Join for £1 for your first month - Then just £29 + VAT a month! Develop YOUR Digital Skills with YOUR own personal coach & mentor. The Consort Club is a business community to support growing and scaling your business through maximising digital marketing and ultimately your profits

  • Award-Winning Digital Marketing Trainer

    Dawn McGruer FRSA is not only ranked #1 on LinkedIn for Digital Marketing but won Best Female Speaker and has just published her 2nd book with worldwide publisher Wiley!

Course curriculum

  • 1

    Welcome & Induction

  • 2

    SEARCH

    • SEARCH Module Overview

    • How to Dominate Search Engines for FREE

    • What Happens When You Search Google?

    • Demystifying the Dark Art of SEO: Part 1

    • Practical Exercise: Review Online Presence

    • Google Search Console

    • Demystifying the Dark Art of SEO: Part 2

    • Practical Excercise: SEO Tools

    • Demystifying the Dark Art of SEO: Part 3

    • Demystifying the Dark Art of SEO: Part 4

    • Demystifying the Dark Art of SEO: Part 5

    • Google Best Practices: SEO

  • 3

    SOCIAL

    • SOCIAL Module Overview

    • 7 Steps to Social Media Success: Part 1

    • 7 Steps to Social Media Success: Part 2

    • 7 Steps to Social Media Success: 3

    • 7 Steps to Social Media Success: 4

  • 4

    SEND

    • SEND Module Overview

    • 7 Figure Sales Funnel

    • Building Your Funnel Planner Tool

    • Practical Exercise: Planning Your Funnel

    • Structuring Your Sales Funnel

    • Building Your Funnel

    • GDPR (in my car) Tips

    • GDPR Made Easy - 12 Steps to Compliance

    • Effective Email Marketing

    • Designing Your Email

    • Practical Excercise

    • Email Campaigns: Part 1

    • Email Campaigns: Part 2

  • 5

    SUBSTANCE

    • SUBSTANCE Module Overview

    • Design Tool Tip

    • Consistent Content Tip

    • Content Management Tip

    • Content Tip

    • Make a Animated Gif Tip

    • Video Marketing Tip

    • Content Marketing: Part 1

    • Content Marketing: Part 2

    • Writing For The Web

    • Video Marketing: Part 1

    • Video Marketing: Part 2

    • Bentley iphone Advert & Behind Scenes

    • Motivational Viral Videos

    • Top 100 Viral Videos of the Year

    • Business Videos

    • Video Kit Shopping List

  • 6

    Monthly Events Schedule

    • Weekly Consort Club Activities

  • 7

    SELL

    • SELL Module Overview

    • Social Selling: Partnerships, 4R's & Engage Customers

  • 8

    SPONSOR

    • SPONSOR Module Overview

    • Online Advertising: Part 1

    • Online Advertising: Part 2

    • Facebook Advert Benchmarks

    • Online Advertising (Google Ads): Part 3

    • LinkedIn: Conversion Tracking

    • LinkedIn: Lead Gen Forms

    • Online Advertising: Part 4

  • 9

    STRATEGY

    • STRATEGY Module Overview

    • Digital Strategy & Planning

  • 10

    SCORE

    • SCORE Module Overview

    • Digital Metrics & Analytics

  • 11

    90 Day Digital Plan

    • 90 Day Plan

  • 12

    Monthly Masterclasses (Replays)

    • Social Media Growth Masterclass: Grow Groups, Audiences & Turn Your Network into Paying Customers

    • LinkedIn Masterclass - Turning Connections into Clients

    • Instagram Masterclass

    • Facebook Ads Strategy Masterclass

    • Facebook Ads Masterclass Checklist

    • 30-Day Success Plan Masterclass

    • 30-Day Masterclass Slides & Templates PDF

  • 13

    Resources & Guides

    • Key Dates & Awareness Dates Planner 2020

    • Dawn's BEST Content Planning Resources

  • 14

    Help & Support

    • Looking for some help to drive your business or career forward?

Special Offer

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Digital Marketing Fast Track

30 Hour Digital Master Class

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